Pinterest Algorithm: How Does Pinterest Really Work?
If you’ve been following my blogging journey, you know that Pinterest is my secret weapon. When I first started blogging, I had no idea how crucial Pinterest would become for driving traffic to my sites. Fast forward a few years, and Pinterest is now the main traffic source for my multiple blogs, helping me earn serious money. Last year alone, one of my blogs pulled in $700k, and I owe a huge chunk of that success to mastering the Pinterest algorithm.
Now, let’s get real. Understanding how Pinterest really works can be a bit of a mystery. It took me a lot of trial and error to figure out what gets pins noticed and shared. But once I cracked the code, things started to click. In this post, I’m going to break down how the Pinterest algorithm works, so you can leverage it to grow your own blog traffic and make money. I’m also going to talk about my Growing With Pinterest course, in this course I share the exact Pinterest strategy that got one of my blogs to over $700k last year. Let’s dive in!
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What is the Pinterest Algorithm?
The Pinterest algorithm is what determines which pins get seen by users. It’s like a matchmaker, connecting the right content with the right people based on their interests and behaviors. Pinterest uses this algorithm to decide which pins to show in users’ home feeds, search results, and related pins.
Key Factors of the Pinterest Algorithm
- Relevance: Pinterest wants to show users content that is most relevant to their interests. This means your pins need to match the keywords and topics that users are searching for.
- Engagement: Pins that get a lot of clicks, saves, and comments are seen as more valuable by the algorithm. High engagement signals that your content is interesting and worth showing to more people.
- Freshness: Pinterest loves fresh content. Regularly adding new pins and creating new boards can help your content get noticed. Even if you’re repinning old content, make sure it looks fresh with updated images or descriptions.
- Quality: High-quality images and well-written descriptions are crucial. Pinterest is a visual platform, so your pins need to stand out and look appealing.
- Domain Quality: Pinterest looks at the overall quality of your website. This includes how often content from your site is pinned, how much engagement it gets, and how quickly your site loads.
How to Optimize Your Pins for the Pinterest Algorithm
- Use Keywords Wisely: Make sure to include relevant keywords in your pin descriptions, board titles, and even your profile. This helps Pinterest understand what your content is about and match it with user searches. I go over this in my course, I will show you how to find keywords and help your content rank higher which will result in more traffic.
- Create Eye-Catching Pins: Use high-quality images that stand out. Vertical pins perform best because they take up more space on the screen. Tools like Canva can help you create beautiful, professional-looking pins. Additionally, in my course I show you how to create high converting pins that will get a ton of shares and clicks for years. I currently have pins from 3 years ago still brining in consistent sales every single month!
- Be Consistent: Regularly pinning new content is key. Use scheduling tools like Tailwind to plan out your pins and keep a consistent presence on the platform. If you want to learn how to schedule pins with ease, I will show you how in my Growing With Pinterest course.
- Engage with Your Audience: Respond to comments on your pins and engage with other users’ content. This can help boost your engagement and show Pinterest that your content is valuable.
- Optimize Your Website: Make sure your website is mobile-friendly and loads quickly. Pinterest prefers high-quality sites, and a good user experience can boost your domain quality score. In my course I also talk about the importance of your site’s speed and I will share information on how to speed things up if your pages are taking too long to load.
The Importance of Fresh Content
Pinterest loves fresh content. This doesn’t just mean new pins—it also means updating old pins with fresh images or new descriptions. The more active and engaged you are on Pinterest, the more the algorithm will favor your content.
Understanding Pinterest Trends
Keeping up with Pinterest trends is essential. The platform has a built-in trends tool that shows you what’s currently popular. Use this to your advantage by creating content that aligns with trending topics. Seasonal content also performs well, so plan your pins around holidays, events, and other timely topics.
The Changing Pinterest Algorithm
The Pinterest algorithm is always evolving, but my winning strategy has been working for me since 2021. When there are algorithm changes, I make minor tweaks, but my overall strategy stays pretty much the same. I wouldn’t have been able to make $700k just last year from one of my blogs if it wasn’t for Pinterest and this strategy.
Where to Enroll in the Growing With Pinterest Course
Ready to take your Pinterest game to the next level? You can enroll in the Growing With Pinterest course down below. This course covers everything you need to know to master Pinterest and drive massive traffic to your blog. Here’s what you’ll learn:
- Setting Up Your Pinterest Account: Learn how to create a professional Pinterest account that attracts followers and builds your brand.
- Pinterest SEO: Discover how to use keywords and hashtags to get your pins noticed by the right audience.
- Creating Viral Pins: Get tips and tricks for designing eye-catching pins that go viral and drive tons of traffic.
- Scheduling and Automation: Learn how to use tools like Tailwind to schedule your pins and maintain a consistent presence without spending all day on Pinterest.
- Pinterest Analytics: Understand how to track your performance and use analytics to refine your strategy and improve your results.
- Monetizing Your Blog: Find out how to turn your Pinterest traffic into revenue through affiliate marketing, ads, and selling your own products.
- Case Studies and Examples: See real-life examples of successful Pinterest strategies and how they can be applied to your own blog.
+ MORE!
If you’re serious about blogging and want to make Pinterest your number one traffic source, this course is for you. Enroll below and start transforming your blog today!
THE COURSE
Growing With Pinterest
This course is designed for bloggers, entrepreneurs, and small business owners who are ready to elevate their online presence and achieve remarkable growth through Pinterest. Whether you’re just starting out or looking to take your blog to the next level, this course will equip you with the skills and strategies needed to fully utilize the full potential of Pinterest.
This is seriously the only course you’ll ever need to have a successful blog. If you’re serious about leveraging Pinterest to grow your blog and make money, get the course and keep these tips in mind and start implementing them today. Trust me, it’s worth it! And to help you get started, grab my free viral Pinterest pin templates down below. These templates have worked for multiple niches and blogs, and they go viral over and over again. I’m giving them away to help you get started on Pinterest and drive massive traffic to your site.
Good luck!
